Análise das práticas e ferramentas de fomento e incentivo ao intraempreendedorismo: um estudo de caso em uma empresa do mercado de telecomunicações

Abstract

With the extremely competitive organizational scenario for the companies, the development of new techniques and tools of strategy management became a basic requirement. The role of the strategic Human Recurses and the profile of the twenty-first century professional are factors that are directly related and that are critical to obtain good results within these organizations. This study aims to analyze the practices and tools that promote the intrapreneurship by applying a case study into a telecommunications company. The poll revealed the practices used by the studied company, and the perception of its employees regarding the application of these practices. In the future, this study could serve for growing businesses, which aim not to lose the impetus for innovation and entrepreneurship.