A r(evolução) 4.0: um ensaio sobre as organizações empresariais e a teoria evolucionista de Darwin

Abstract

The 4th Industrial Revolution, also known as Age 4.0, brings a new perspective at the market and organizational models, presenting ever more flexible, integrated and resignified structures. With the advent of modern technologies and innovations in practices and management, this economic moment also provides some reflections and questions about the future and which organizational models will remain. Parallel to the world of management and business, a biological theory, recognized as a scientific truth, can be incorporated in this reality. The influence of Charles Darwin's evolutionary theory goes beyond the frontiers of biology and begins to be used in social sciences and economics. In this large context, Darwinism from the synthetic version, which was complemented by contributions of twentieth-century biologists, has become a conceptual support that brings contributions and analyzes to nowadays realities and situations. About that, the present work is characterized as an essay, in which the relationship between the organizations immersed in Era 4.0 (characteristics, business models, impacts and challenges of this new environment) and Darwinism is proposed. The methodology that was chosen allows greater freedom to defend a position, presenting logical rigor and coherence of argumentation. For this, the search in data and concepts with secondary sources is the theoretical subsidy for the association of ideas and construction of thought. The discussion of this problem is not intended to point out catastrophic situations of extinction of certain organizational models, but rather, to show that certain business DNAs may present themselves better in the face of environmental pressures. Keywords: Age 4.0, Darwinism, Business Models, Evolution.