A economia compartilhada como uma alternativa para o desenvolvimento de novos negócios: um estudo sobre as marcas em uma loja colaborativa na cidade de Fortaleza

Abstract

The shared economy is undergoing a process of expansion in Brazil, new ventures are adhering to the ideals of collaboration, which all ows the creation of new businesses that, allied to the spirit of sharing, seek alternatives to create their own business and boost the copyright market. Collaborative stores are an example of this innovative business format, attracting brands that are insp ired by the sense of collectivity to compose the range of products offered. In its methodology, the present work used a qualitative approach as it sought to deepen the comprehension of the analyzed themes through a perspective attributed to a deductive method which contribute d to the refinement of the data. T welve (12) questionnaires were applied, 8 (eight) in virtual format and 2 (two) applied personally. The answers collected allowed the identification of the most latent characteristics of the shared e conomy in the collaborative store partner brands, making it possible to analyze and identify the performance of these characteristics as guiding factors for the start and development of a brand belonging to a shared market, besides the perception of integr ation of three determining aspects for the brands exhibited in a collaborative store, the economic and social factors, sustainability and finally, the technology that serves as a basis for the performance of the aspects mentioned above.