Ordenamento do comércio informal de rua por meio de ppp: uma análise à luz do triple bottom line

Abstract

The present research aims to identify how to solve the problem of the disordered growth of informal street commerce through a PPP - Public-Private Partnership. Therefore, a quantitative and a qualitative, exploratory and descriptive research was developed, having as a case study the Centro Fashion of the city of Fortaleza, Ceará. The Twenty-seven in-depth interviews were conducted with permissionaires from the Centro Fashion, using a semi-structured questionnaire as research instrument. The results show that the partnership between Fortaleza City Hall and the private sector, for the construction of the Centro Fashion, brought environmental, social and economic benefits to both merchants and the city, which had recovered the area of the formerly occupied downtown, in unhealthy conditions by street vendors. The infrastructure offered by the Centro Fashion, includes, among other facilities, special parking for buses and hotels, which represents for buyers and sellers, retail and wholesale, safety, comfort and accessibility. In three years, the enterprise has brought social, environmental and economic improvements to the permissionaires, offering better working conditions, visibility and opportunity for growth.