A influência da publicidade de moda sobre os corpos transfemininos

Abstract

This work proposes an understanding and evaluation of the process of influence that fashion advertising has on the transfeminine body, as well as their lack of representation in this media and the consequences that this consumption brings to these women. Thus, it is necessary to study corporeality, gender and media in Brazil, and the processes that lead to the behavior of trans women. With this, it is important to remember that the study also addresses how our bodies are no longer natural, and in a way we became cyborgs in the search for the myth of beauty and the perfect female body, the representations that are imposed on us and how it can be subverted, changed. For this, the qualitative research, used bibliographic and field analysis as a methodology, using semi-structured interviews with trans girls from the Design-Fashion course in Fortaleza as a tool, in addition to documentary research, based on images that representative of the theme. With this, it became possible to understand that the media and the transfeminine body still have many gaps and needs to be discussed and understood, and that the construction of our image through what is imposed on us from an early age can be very violent, however it is not impossible to reframe and transform the fashion media system that still insists on denying the multiplicity and diversity of our bodies.