A mediação de conteúdos midiáticos e da cultura pop através da prática de cosplay

Abstract

This study analyzes the influence of mediatization and informational mediation on the practice of cosplay, understood as a cultural and informational phenomenon that involves not only the characterization and interpretation of pop culture characters, but also the search, filtering and re-signification of media content. It investigates how cosplayers access and use information in the construction of their costumes, exploring the main sources of information used, the socialization processes between practitioners and the relationship between cosplay and the cultural industry. The research, which takes a qualitative and exploratory approach, is based on a literature review and the application of a questionnaire to participants in the cosplay scene. The results indicate that pop culture plays a decisive role in the choice of characters, being influenced by media trends and the nostalgia factor. In addition, pop culture events are central to cosplayers' sociability and the legitimization of this practice as an expression of identity. The conclusion is that cosplay, by interacting with pop culture and the media, transcends entertainment, consolidating itself as a space for learning, sharing knowledge and active participation in convergence culture.