Dimensões da responsabilidade corporativa para o consumidor residencial de gás liquefeito de petróleo

Abstract

This essay shows the importance to impute to environmental and social questions before the economical issues, at the moment of a kitchen gas - liquefying petroleum gas - LPG, purchase by the ultimate residential consumer in the city of Fortaleza, evaluating all criteria used by this decision and identifying the knowledge level of these consumers upon all the many social-environmental themes. The theoretical referential approached as themes the LPG, the environmental and social responsibilities and marketing with its socialenvironmental references. Field studies counted with a research of a survey type, which was performed in the city of Fortaleza, and interviewed 384 LPG ultimate residential consumers, who use a 13-kilogram container (kitchen gas). Survey made use of structured interviews, with a previous established scheduled standard questionnaire. Tabs and analyses of figures occurred by crossing the variable facts with the construction of graphics and distribution lists and their respective rates. For the ordering and analyses of facts, work was based on the Corporative Responsibility Dimensions model, which involves the socialeconomical- environmental dimensions model. Facts were allocated respectively within each one of these three dimensions accordingly to their own framing. Study showed that, main competitive criteria adopted by the ultimate consumer before a decision to purchase a kitchen gas is the delivery rapidity with its delivery. It has showed yet that in spite of fainting knowledge about that theme, consumers highly evaluate all the many socialenvironmental issues and it is up to the companies to evolve gradually in order to develop and enlarge the ecological conscious for society, and communicating all the many beneficial effects caused by the correct ecological products.