Gestão participativa e racionalidade substantiva no contexto da reestruturação produtiva bancária em Fortaleza e Teresina

Abstract

The productive reorganization provoked a series of organizational changes that made companies search for a new way of work organization, in order to respond to the technological innovations, to the construction of a new profile of workers and new creation of management style. Regarding the new managemental style, the objective of this paper is to analyze the participative management, under the point of view of an average management of a banking institution, with regard to the general manager of the agency. In order to understand the complexity of the context in which the researched company is inserted, a script that studies the participative management in the productive banking reorganization is used. Bibliographical research indicates the influence of the rationality model in the perception of the practice of the participative management. In this manner, the adopted script also uses the substantive rationality model as a reference to the participative management. The general hypothesis of this paper is that the participative perception is associated with the management style, that, in turn, is influenced by the communication style and the adoption of ethical values in the decision taking. The research is explorative and descriptive, using survey technique to collect and to analyze the field research data, that took place after the bibliographical research. The field research works with parallel samples of the cities of Fortaleza and Teresina and it shows that regarding the general manager of the agency, the Teresina respondents have a more positive perception of participation, than those in Fortaleza. Organizational structure and ascending communication are negative perception conditioning factors of the average management in both cities. The discrepancy in the results found in both cities, as well as organizational structure and the ascending communication aspects requests a further study that could be the objective of future papers.