Governança corporativa : análise da percepção de gestores de agências de Fortaleza de uma grande instituição financeira

Abstract

Corporate governance came at a time of disputes between investors and executives of publicly traded organizations. It is a recent issue considered by many authors. Corporate governance is a set of best practices that ensure greater, strength, transparency, liquidity and social responsibility of institutions. This is an issue of growing importance in proportion as their practices provide greater credibility and value creation to the institutions. In this context, this thesis aims to analyze the adoption and the perception of managers on good corporate governance practices in two branches of the Bank of Brazil in Fortaleza, Ceará State. Field research, where their data were collected through a questionnaire administered to managers of this institution was performed. The results showed the perception and adoption of corporate governance practices in the organization in question, highlighting the importance of having them as a differential for the acquisition and longevity of your business.