Sustentabilidade como estratégia de negócio: um estudo de caso em uma empresa de gestão em eficiência energética

Abstract

The constant climate changes caused by human actions are causing a depletion of natural resources and leading to impaired survival of future generations. During the years, companies have been included as one of the subjects of this action several guiding research in an attempt to promote new ways to align production technological innovation and new ways of conducting business . The sustainability emerges as a measure to achieve these results through its social, economic and environmental parameters. It begins to incorporate the theme major decisions regarding the construction of organizational strategy. Based on this, this research aims to understand how do we manage sustainability as a business strategy ? In this sense , this paper is to examine the links between that adoption and its benefits through a case study in a company focused on energy efficiency in the management and understanding who are beneficiaries. The theoretical framework of this research is organized as follows: a) exploration in the literature on the evolution of sustainable development and their definitions and applications b ) review of strategy toward sustainability competitively. The analysis of data obtained from secondary sources, and the company confirmed through field research conducted among the company's customers. The preliminary research results, although limited by sample size, suggest a significant comparation between the perception of sustainability and strategy adopted by the company as a form of business opportunity. These results contribute to understanding future market driven by the changing needs of stakeholders that shape the way they do business.