Influência dos filhos no comportamento de compra de seus pais idosos no turismo

Abstract

The consumer behavior studies the way that the individuals make their purchasing decisions, at all ages. To the elders, after changing the way they see the world, this behavior can undergo some changes. This consumer represents a new market niche that deserves being studied with attention. Therefore, the overall aim of this research is examining the children’s influence in their elder parents’ tour packages’ buying behavior. The literature review addressed the behavior of the consumer’s purchase, also approaching the elder’s buying behavior and the relationship between the elders and the tourism. This study has a qualitative and exploratory nature, and the data collection was made through interviews, made with 6 (six) seniors and 6 (six) children, with a subsequent content analysis, according to Bardin (1977). The results show which stages of the purchase process the seniors perform, what are the purchasing roles of elderly in relation to travel, which factors influence their decision, what purchasing roles the children assume of the purchasing decisions of their parents and which factors the children notice that influence their parents’ decision, concluding that there’s influence from the children, also accompanied with the influence of the friends, on the elders’ decision process.