Fatores e agentes motivacionais do empreendedorismo: uma análise no filme “Chef”

Abstract

This paper presents an analysis of the motivational agents of entrepreneurship through an observational study of the film "Chef", seeking to identify the main factors that motivate the entrepreneurial action and in which stages of this process they present themselves. The choice for this research was motivated by the rise of entrepreneurship in recent years, which arouses discussions about the theme and highlights the participation of the general population thanks to the external agents that drive the generation of entrepreneurship. Initially, a theoretical review of research on entrepreneurship and motivating factors, seeking to contextualize concepts, types, and characteristics, provided the basis for guiding the entire analysis of the narrative data. These data were analyzed aiming to associate elements present in the film that were previously described by the theory or that diverge from it. The film was analyzed through a qualitative approach, which made it possible to observe and study the main stages overcome by the characters during the entrepreneurial process, as well as highlighted the different obstacles and barriers faced throughout the entrepreneurial action. Finally, it was concluded that there are motivational factors, which can be external, environmental, social or personal, that are essential for the development of the entrepreneurial activity in general, such as the need for self-insurance, identification of opportunities and influence of family members.