Práticas de gerenciamento dos produtores/feirantes de orgânicos de Fortaleza/CE

Abstract

In the rural environment, the lack of knowledge about operational and financial/accounting management techniques or practices represents a challenge for producers. Therefore, the study analyzed the management practices employed by producers/marketers of organic products in five fairs in the city of Fortaleza/CE in 2023. The methodology adopted was a quantitative approach, through case study and interviews with 42 producers/market vendors. Exploratory Factor Analysis (EFA) and Cluster Analysis (AA) were used to describe the profile of adoption of management practices by producers/market vendors. The AFE provided an overview of the interviewees' management practices in four factors, referring to the variables of management practices, quality and bank accounts, separation of expenses and knowledge of financing, and company registration and training received. It was found that half of the roducers/market vendors adopt management practices, even if incipiently, which highlights the need for training and qualifications.