Algo diferente nesse verão: a carnavalização e a viralização em gêneros audiovisuais amadores do YouTube

Abstract

Considering carnivalization as the unborn polyphonic novel, we present an analysis in which we argue that the viral phenomenon in YouTube can be explained in light of that concept. The results led to the conclusion that carnivalizing is to assume the status of a collaborative action, guided by the need to interact with others. From this point of view, those emerging genres seem to dialogue with a literary tradition remarked by polyphony, as Bakhtin already saw concerning to Dostoyevsky.