E-commerce: como as empresas devem trabalhar para atrair ou conhecer melhor seus potenciais clientes

Abstract

The rise of the internet has enabled changes both in the category space-time, and in its social and commercial uses. To accompany this scenario of globalization, information and communication, organizations must find options for programming changes aimed competitiveness. And the Internet has been a strategic alternative in this new reality, especially with e-commerce. Therefore, this study aims to find out how consumers and businesses are following and behaving, as the e-commerce expands along with the Internet. For this an exploratory research was conducted to investigate which factors influence users to use the Internet as a shopping channel, and there is a growing market so that companies can invest in this business model and analyze key questions mount strategies that enable organizations to succeed a competitive advantage.